Having a web site that is attractive, interesting, concise, well organized, and easy to navigate, can reap many benefits for a practice.
Increasingly, consumers are spending more and more time on-line, searching the Internet for answers to their questions.
Between 50 and 90 million surfers are researching health-related questions online.
They get their answers from many Internet web resources. Ultimately, some will seek to establish a patient-physician relationship for specific medical advice and treatment.
Although traditional means of finding a physician are still popular (i.e. word-of-mouth, yellow pages), it is becoming more common for patients to choose or evaluate their physicians from their selection of choices on the Internet.
This is especially true for prospective patients who have just recently relocated to a new area.
|